
Card Game Design // UI/UX Design
// Brand Identity
COMMON GROUND
Common Ground is a conceptual social connection project
created in response to the growing issue of loneliness within
modern urban living. The design is centred around an apartment
building where individuals live physically close to one another, yet
remain emotionally disconnected.
Common Ground is a conceptual social connection project
created in response to the growing issue of loneliness within
modern urban living. The design is centred around an apartment
building where individuals live physically close to one another, yet
remain emotionally disconnected.
The visual identity was designed to feel warm, approachable
and community. driven the use of soft colours, rounded graphic
elements, and inviting typography. The project combines a physical card game
with a companion mobile app, creating both digital and face to face opportunities
for residents to connect through shared interests, activities and face to face connection
The visual identity was designed to feel warm, approachable
and community. driven the use of soft colours, rounded graphic
elements, and inviting typography. The project combines a physical
card game with a companion mobile app, creating both digital and
face to face opportunities for residents to connect through shared
interests, activities and face to face connection.


COMMON GROUND
Card Game Design //UI/UX Design
//Brand Identity